CREATE YOUR STRATEGIC MARKETING PLAN

We’ll work with product, sales, marketing, customers and prospective customers to create a detailed go to market plan that assesses your true market opportunity and how to best capitalize on it.

VALUES & BENEFITS

▻ GET EVERYONE ORGANIZED WITH A DETAILED GO TO MARKET PLAN

Execute quickly and seamlessly. Our experts work cross-functionally to put together a strategic marketing plan that gets your entire team focused around clear objectives, tasks and owners, so everyone is working toward the same end goals.

▻ ALIGN YOUR SALES & PRODUCT MARKETING EFFORTS

Get sales and product marketing teams aligned on who, where, when and how to target potential customers for maximum efficiency. We’ll ensure all of your sales and marketing resources and efforts are focused on the highest-priority market segments and that your offerings and pricing structures for them maximize your recurring revenue opportunity.

▻ ACCELERATE TIME TO PROFITABILITY WITH A FOCUSED PRODUCT MARKETING STRATEGY

By connecting your company’s overall vision to a tactical go to market plan, ScaleUp helps you drive an exceptional customer experience that drives sales. We’ll help you zero-in on which target markets to compete in and how to win in them, so you can bypass the time and cost most other startups lose trying to make those decisions.

WHAT PEOPLE ARE SAYING

"I recommend [ScaleUp's] services to startups I invest in and use them to help me grow my own company—which has helped us drive a 27% YOY increase in revenues.”

▻ Nate DaPore, Board Member and PE Operating Partner, Battery Park Advisor

WHERE DO YOU NEED PRODUCT MARKETING HELP?

▻ MARKET SIZING & ANALYSIS

Complete an in-depth market analysis study that addresses your total addressable market size, competitive landscape, company and product differentiators and more. Our market analysis research includes extensive interviews with customers and ideal customers for more detailed context.

▻ GO TO MARKET STRATEGY

Help you come up with a complete go to market plan, including detailed buyer personas, target audiences and acquisition strategies, and sales enablement content. With a simple assessment, we can build your custom go to market strategy and help you execute on it.

▻ MESSAGING & POSITIONING

Refine your unique value proposition by better understanding the challenges, drivers and buying cycles of your target customers. Our product marketing experts will help you hone your ideal buyer personas and then align your product messaging to them, to create a more compelling story for your products and services.

▻ PRODUCT COMMERCIALIZATION & PRICING

Develop a detailed product commercialization plan to help you address the key planning, execution and promotion steps needed to successfully bring your product(s) to market. We’ll help you understand how to price and sell your product using a proven, value-based approach.

▻ PRODUCT MARKETING COLLATERAL

Build out a comprehensive marketing and sales collateral plan, prioritized by its impact to generate revenue, including product description one-pagers, an optimized B2B website and more. We'll help you create, organize and communicate your product marketing collateral inventory across your organization.